Service
This service can generally be divided into the following six core modules:
1.Infrastructure and Online Entry Construction
- •This is the cornerstone of marketing conversion. Services have shifted from template-based website building to customized marketing-oriented websites.
- •Responsive official website / mall: covers all industries, with preset conversion modules such as inquiries and shopping carts for retail and manufacturing.
- •Mobile application: includes LIFF application development, APP and membership system setup (including points and coupons).
- •Speed and technical optimization: enhancing loading speed and mobile compatibility, important factors influencing search engine rankings.
2.Traffic Acquisition and Advertising Placement
- •The aim is to address the issue of 'how to be noticed', divided into two major paths: paid and free.
- •Search Engine Marketing (SEM/PPC): managing Baidu/Google Ads accounts, setting keyword bids, and optimizing landing pages. The goal is to control the cost of conversions.
- •Search Engine Optimization (SEO): restructuring the website, building external links, and updating original content to capture natural ranking traffic (average traffic can be increased by over 50%).
- •Programmatic purchasing and display advertising: cross-screen targeting based on audience profiling, including targeted display ads and geofencing technology.
- •Video and social advertising: YouTube ads, Xiaohongshu, TikTok/Douyin, and precise push notifications.
3.Content and Social Operations
- •Address the issues of 'why stay' and 'why trust'.
- •Creative planning: production of short videos, graphic guides, live events, and prize-giving games, all aimed at enhancing interaction.
- •Account operation management: content planning for official accounts, interaction with fans, and community management.
- •Trust endorsement: establishing professional authority through industry white papers and case analyses.
4.Transformation and Sales Empowerment
- •Not only about exposure, but also emphasizes the decisive closing ability.
- •Online Chat: web chat with real-time responses, collecting visitors' names and phone numbers. Users prefer this instant communication method.
- •Membership and Loyalty Management: design membership levels, electronic coupons and intelligent communication strategies to increase repeat purchases.
- •Sales lead integration: advanced services can directly integrate marketing data into the enterprise CRM system.
5.Quantitative Analysis and Effect Tracking
- •Say goodbye to the pain point of 'not knowing where half of the budget has been wasted'.
- •Tracking Deployment: utilize GA4 and Google Tag Manager for precise attribution to distinguish contribution values from various channels.
- •Marketing mix model: quantifies the impact of online/offline activities on actual sales, and guides budget allocation.
- •Transparent dashboard: customers can view real-time changes in rankings and optimization progress 24 hours a day.
6.Strategy Consultants and External CMOs
- •In response to the shortage of personnel in small and medium-sized enterprises, offer assistance in the form of a virtual CMO role.
- •Market situation analysis: based on operator big data or industry reports, understand the requirements before planning.
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